Founder & Creative Director | Brand Strategy & Communications Consultant

Yasmine Jamila's résumé runs from NYFW to Art Basel, with work for Kith, Complex, the Brooklyn Museum, BlackRock, and the United Nations. Through her her brand, Sacred Fruit Creative Haus, she works across apparel, digital design, and brand strategy.

Jamila designs clothes, builds websites, and writes the brand strategy that ties them together. A Parsons-trained designer, she learned what makes a brand land at a PR agency, where she worked as a project manager and brand communications lead on accounts where the real work happens out of the spotlight.

Those accounts spanned sportswear, fashion, and culture: Adidas Originals, LaQuan Smith, Nike, Jordan Brand, and CultureCon. On Adidas Originals x Bad Bunny's "The Archive," she managed the production budget, timelines, and vendors for the partnership's first public exhibition, held at the Puerto Rico Museum of Art. The show presented 150 products and generated 2.26 billion total impressions. For LaQuan Smith's New York Fashion Week runway, she led front-of-house, backstage, and press operations, with coverage in Vogue and WWD.

Today she brings that training to her own work. Through The Voicemail, she builds the identity, the website, and the campaign plan for her clients. Through Sacred Fruit Creative Haus, she designs apparel. She knows what each one costs to produce because she has run those budgets herself.