Category:me

Yasmine Jamila grew up in New York City, where the city's art and culture shaped her eye early. She studied design at Parsons School of Design, building a foundation in garment construction and visual storytelling that led her into luxury fashion and marketing.
That path became her brand, Sacred Fruit Creative Haus. It's a luxury streetwear label that pairs meticulous craftsmanship with city life, drawing on heritage and culture. Building it meant doing everything herself: designing the collections, shaping the identity, writing the strategy and launching each drop.
Along the way, her work expanded into gallery collaborations and humanitarian production projects with the United Nations, deepening her commitment to purposeful storytelling. As other brands began asking for the same mix of design, strategy and production, she founded her agency. It brings that full-circle approach to every client, from apparel and digital design to brand strategy and launch.